Author: Jonathan

SEO Migration for a Custom CMS: Avoiding the Common Pitfalls

A website migration is one of the most high-risk moments in SEO. Rankings that took years to earn can disappear overnight if a migration isn’t handled correctly, and the risk multiplies when you’re working with a custom CMS. Unlike off-the-shelf platforms, custom content management systems introduce unique variables: proprietary URL logic, bespoke templates, nonstandard data […]

Squarespace SEO Help: When to Call in the Experts

Two professionals meet in a cafe to discuss SEO for a growing business' website.

Squarespace has earned its reputation as one of the easiest website builders on the market. With sleek templates, built-in hosting, and drag-and-drop functionality, it’s a popular choice for small businesses, creatives, and service providers who want a polished site without touching code. But when it comes to Squarespace SEO, ease of use doesn’t always translate […]

What Is an AMP Page and How Does It Work?

With AMP pages a website loads quickly to display on a desktop, tablet and cell phone.

If you’ve ever clicked a link on your phone and watched it load instantly, there’s a good chance you were viewing an AMP page. But what is AMP, exactly? Is it still relevant? And how does AMP affect SEO today? Let’s break it down—clearly, honestly, and without the hype. What Is AMP? AMP stands for […]

Accessibility as a Ranking Signal: How ADA Compliance Improves SEO and UX

UI UX representations with laptop in reference to how ADA improves both UX and SEO for business websites.

Website accessibility used to be treated as a legal checkbox. Today, it’s something much bigger. Accessibility directly impacts how people experience your site—and increasingly, how search engines evaluate it. If you’ve ever wondered whether an ADA compliant website helps SEO, the short answer is yes…but not in the simplistic “Google gives you points” way people […]

Why Schema Markup Is More Important Than Ever in the Age of AI Search

AI technology microchip background digital transformation concept

Search has evolved more in the past two years than it did in the previous decade. With AI-driven answer engines like Google’s Search Generative Experience (SGE), Bing’s AI Chat, and AI assistants powering everything from phones to smart home devices, the way users discover information is fundamentally changing. In this new landscape, brands can no […]

What Is the Best CMS for SEO? Here’s How to Choose the Right Platform

Young beautiful businesswoman with dark short hair in white shirt holding laptop in hands considers cms options.

Choosing the right content management system (CMS) is one of the most important decisions you can make for your website’s long-term visibility. The CMS you select affects everything from page speed and technical SEO to how easily you can update content, optimize metadata, and scale your site. With so many platforms available—WordPress, Webflow, Shopify, HubSpot, […]

What Is Schema Markup (in Layman’s Terms)? The Beginner’s Guide

Small business owner analyzing their website and trying to figure out if schema markup issues are affecting rankings.

If you’ve noticed certain search results displaying extra details—star ratings, event dates, or even cooking times—that’s often the result of schema markup. For businesses and website owners, understanding and implementing schema can make your content more visible and engaging in search results. But what is schema markup, and how can you start using it effectively? […]

Squarespace SEO Explained: What Works, What Doesn’t, and Why

A business owner considers SEO on a Squarespace website.

Squarespace has become one of the most popular website builders for small businesses, creatives, and entrepreneurs. It’s sleek, it’s user-friendly, and it removes the overwhelm of designing a website from scratch. But when it comes to ranking on Google, questions inevitably pop up: Is Squarespace bad for SEO? Is Squarespace good for SEO? What are […]

Managed Content & Editorial Training

Managed Content & Editorial Training

We’ll curate and monitor your content to ensure consistent quality, engagement, and alignment with your brand’s vision. We’ll also help you plan and optimize new content and get the most out of existing content with Archive Content Optimization. 
Sandler also boasts a full content team that can completely take over the content creation, optimization and posting process for you.
Our expert-led program will empower you with the knowledge and techniques to excel in the dynamic world of content creation and publishing. 

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Merger, Acquisitions & Redesigns

Merger, Acquisitions & Redesigns

Our Merger, Acquisitions & Redesigns services guide you what is often the most precarious time in a business’ lifespan. We ensure seamless transitions, safeguarding against data and marketing/branding loss, and enhance your online visibility with our expert transition support. In short, we help you come out of mergers, acquisitions or redesigns stronger than ever.

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Reputation Management

Reputation Management

Craft a resilient brand image with our tailored reputation management services, fortifying your online presence and fostering unwavering trust within your audience. Our process focuses on the Search Engine Results Page, or SERP, ensuring that your brand is reflected accurately online.
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Artist & Entity Promotion

Artist & Entity Promotion

Elevate your artistry or brand with our SEO-focused artist and entity promotion services. From strategic marketing to targeted exposure, we’ll amplify your voice and vision, connecting you with your audience on a deeper level. Similar to Reputation Management, we ensure that artists–and their labels, albums, songs, members and more–are reflected correctly online. This can also be applied to film, television and literature.
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Web Design & Development

Web Design & Development

Transform your online presence with our expert web design and development services, bringing your vision to life with stunning design and seamless functionality, empowering your digital growth

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Marketing Audits

Marketing Audits

Gain valuable insights with our Marketing Audit services. We’ll analyze your marketing strategies, identify areas for improvement, and provide actionable recommendations to enhance the effectiveness of your campaigns and maximize your impact.

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Ongoing SEO

Ongoing SEO

Drive sustainable growth with our Ongoing SEO services. We’ll optimize your online presence, boost your search engine rankings, and keep your brand visible to your target audience, ensuring long-term success for your business.

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Private Equity

Private Equity

From migrating websites to handling acquisitions to low-cost, effective digital marketing solutions to AI integration, Sandler Digital is the perfect partner for private equity firms looking to get the most out of their portfolios.

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PPC

PPC

Supercharge your online visibility with our targeted PPC services. Let us optimize your ad campaigns and drive impactful results for your business
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White Labeling

White Labeling

Unleash the potential of your brand with our white labeling solutions, enabling you to offer our premium products and services under your own trusted name, fostering seamless integration and exponential growth.

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B2B Marketing

B2B Marketing

Empower your B2B growth with our strategic marketing solutions. Sandler Digital will help your qualify and distinguish between B2C traffic and true B2B interest. Elevate your brand’s presence and drive meaningful connections within the business community
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AI Development

AI Development

Our AI Development services combine your first-party data with public third-party information and large language models, or LLMs, to generate to new, unique and useful content for users and search engines alike. Those products then go through programmatic checks to ensure veracity and reduce human intervention or oversight. Where necessary, we run local models so as to prevent leaking proprietary data to public LLMs.

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Your SEO or Marketing Challenges

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Your Goals for the Year

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Your AI strategy

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Your Content Strategy

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If you want “Done For You” (DFY).

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Or “Done With You” (DWY).

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Next Steps

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